How To Talk To Seniors About Reducing Investment Risk


Senior couple with financial adviser. Isolated on white background.

No matter what your age might be, whether you’re young or in your senior years, investment comes with risk. Although this is the case, many still choose to take the risk and see where their investments take them. Some end up doing great while others, not so well. If you are close to a senior who partakes in the investment world or is thinking about joining, there are a few things you’ll probably want to discuss with them in order to ensure that they take the least amount of risk possible while still giving them the option to reap the rewards.

Investing at a young age compared to investing in your retirement

As stated above, all investment comes with risk, but those who invest at a younger age tend to take a lot more risks with their money, whether it be through stocks or real estate or another investment outlet. Generally speaking, taking higher risks when you’re younger is a common way to invest as you’ll have a lot more time to recoup your losses should your investments turn not go well. The same cannot be said for those who invest in their later years. In fact, investments should be low risk and short term. The reason being is that you don’t want to risk a large sum of money in a high-risk investment just to lose it all. If you’re retired and your working days are over, you’ll have no means of re-building your income or savings. Also, deciding to take part in a long-term investment would mean the possibility of never seeing the benefits of your investment.

How to start the investment conversation

Because no one likes to be told what they should or shouldn’t do with their money, it’s best to start the conversation by expressing how you want to make sure that you’re able to help in the best way possible. Once they realize that you’re on their side and not there to direct them, yet rather to assist in the decision-making process, the rest of the conversation should flow rather nicely. Talking points include but are not limited to: types of investment opportunities out there, which of those opportunities make the most sense, how to reap the investment rewards and what to avoid and consider.

Types of low-risk investments

There are a few different types of low-risk investments that seem to be favorable with an older crowd, as well as with all the other age groups. Those investments include bonds, annuities, exchange-traded funds, mutual funds and real estate investment funds. Each of these are different in nature and offer different time-frames and interest rates. Because of this, one may be more suited to your senior compared to the next, making it very much worthwhile to thoroughly research each one before bringing them up in conversation.

Things to consider

Although there are many good investment opportunities out there, not everything is as it seems. Unfortunately, seniors are one of the main targets for scams, meaning that you’ll have to be extra careful if your family or friends decide to go through an investment banker or ad. A key is to never invest in high return, guaranteed schemes. These are most likely fake investments.

Another thing to consider is how much wealth is already in place. If your senior friend or family member has already accumulated a nice retirement and savings from working or previous investments, it might be wise to avoid new investments altogether. Sometimes, it’s just not worth it to risk your current financial state, especially if you’re living well and should continue to throughout the rest of your life.

At, we are dedicated to helping you and your family ease the search for just the right In-Home Care provider, community, product or service! For more information and to use our Search, Sort and Match ™ tool, please visit our website or call us at 877-243-8073.

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Angels by the Bay – San Rafael

Marin Center



The Marin Center for Independent Living is presenting 31st Annual Angels by the Bay.

Please join them to celebrate their 37 years service to Marin County residents.

Please click here to see more information and to purchase a ticket.

Saturday, October 1, 2016
Meadow Club, Fairfax

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31st Annual Marin Senior Information Fair – San rafael

31st Annual Marin Senior Information Fair – San Rafael
Marin Senior Fair

This is a free, fun and educational event. Please click here to see information about fair history, sponsors, volunteering, exhibitors, fair highlights and much more…

Free Admission
Marin Exhibit Hall
10 Avenues of the Flags
San Rafael


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Open House at AgeSong Laguna Grove


AgeSong AgeSong at Laguna Grove

624 Laguna Street, San Francisco CA 94102
July 26th @ 11:00 am – 2:00 pm

Open house at Laguna Grove  indulge in cool delicious drinks at their Italian Soda Bar Social

For more information contact Colleen at or Sally at

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Art History Series – The Lake Merritt Oakland

Ed Rushka Exhibit






August 11th @ 3:30pm
Conversations on the Lake -Art History Series
The Lake Merritt – Oakland
Learn more about “Ed Ruscha and the Great American West” exhibition.

For more information call 877-243-8073


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Conversations on the Lake – The Lake Merritt – Oakland


July 28th @ 3:30pm
Conversations on the Lake
The Lake Merritt – Oakland


A Virtual Tour of Oakland’s Landmarks

This event is a free and fun event. Presenter Annalee and Gene are the tour guides of Oakland. Learn interesting facts about Oakland and you are also  allowed to ask many questions.

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How To Choose Between In-Home Care And Assisted Living



Even though this topic is not necessarily one that most of us want to consider, how to choose between in-home care and assisted living is a very important one. It may not be fun and it may not be at the top of your to do list, but deciding on the future care and well-being for yourself or a loved one is something that should be discussed in length in order to make sure that the best decision is made. To help you get started, we’ve complied a short summary detailing the nature of both in-home care and assisted living as well as the main difference between the two.

What Is In-Home Care?

Essentially what it sounds like, in-home care is care that is given within the home instead of in an outside facility such as an assisted living community or nursing home. In-home care allows the person who is being cared for to stay in their current living environment while receiving various types of treatments or help with general day to day activities and chores. Sometimes care is given by a professional while other times it may be a family member, friend or neighbor that has come over to assist with bathing, cooking, cleaning and/or exercise.

What Is Assisted Living?

Differing from in-home care, assisted living is a long term living option where seniors choose to move into a community with apartments or a residential care home. The staff in these two options are dedicated to providing around the clock care. They provide assistance with bathing and dressing, meals, transportation and other similar activities. When choosing assisted living, seniors will find themselves surrounded by other seniors in the same life situation and thus tend to end up making a new friends. Assisted living centers welcome family members and friends to visit, making for a socially engaging environment.

What Is The Main Difference Between The Two?

There are a few rather large and noticeable differences between in-home care and assisted living with perhaps the largest difference being the price. Though in-home care can become pricey depending on what services are needed, you’ll often find a higher price tag associated with assisted living centers and senior homes. This is because when a person chooses a community or home, they are essentially paying their monthly rent as well as paying for 24 hour service. As there are many different employees that work at an assisted living community, each month you’re helping to pay for their salary as well. With in-home care, you’re only paying for the amount of hours that your caretaker or medical professional is present, which can reduce the cost significantly.

Is One Better Than The Other?
Is one option really better than the other? This is a tough question to answer as it really does depend on the individual case at hand as one can be very different from the other. However, if you find that you or your loved one only needs help with the a couple of things, then in-home care can make more sense. On the other hand, if you find that you are or your loved is:

• having difficulty managing medications
• isolated or alone
• struggling with medical issues and/or
• having trouble accomplishing multiple aspects of daily living, then it may make more sense to move into an assisted living community so that there is access to 24-hour care and security.

Deciding which route is best can be a tiring, emotional journey. One way to make the decision making process a little easier is to write out a list of pros and cons for each option. This may seem a tedious and difficult, but it’s a great way to help you look at the situation from a practical standpoint, which in turn helps you to form a rational decision rather than an emotional one. If you are helping someone else with their desion, you should always consider your senior’s opinion on the matter. The only time when their feelings or opinions may not hold any power is when they are suffering from Alzheimer’s disease or dementia and have proven themselves incapable of making sound decisions for their wellbeing.

At, we are dedicated to helping you and your family ease the search for just the right In-Home Care provider, community, product or service! For more information and to use our Search, Sort and Match ™ tool, please visit our website or call us at 877-243-8073.

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Understanding The Difference Between Medicare And Medicaid


Though they sound similar in name, Medicare and Medicaid are two completely different
programs in almost every aspect. The differences between each are important and should be understood in order to know which one you qualify for and when you can start each program. To help with your planning process and to make things easier, we’ve outlined each program below as well as both their differences and similarities.

What Is Medicare

Essentially a federally run insurance program, Medicare is a trust fund that you have paid into during your working life. With each of your paychecks a little bit of money was allocated to Medicare. That money went into a fund that is used later to help you pay for medical bills. Those who can access the fund are people aged 62 and older as well as those who are younger and considered disabled. Dialysis patients also have access to Medicare money, no matter the age of the person. However, it is important to note that Medicare does not cover all medical expenses, leaving the patient in charge of covering the cost of hospital deductibles and other related small costs. Medicare is also pretty universal throughout the United States with little to no difference between states.

Another important aspect of Medicare is its coverage and plans. In total, there are three different plans- Part A, Part B and Part D. Part A covers hospital and post hospital charges as well as needed home health care. Part B covers doctor and lab fees and outpatient care. The last part, Part D, simply covers prescriptions drugs.

What Is Medicaid

Another federally run program, Medicaid serves as an assistance program for those with low incomes. Medicaid, unlike Medicare, is available to those of all ages and patients generally pay little or no part of the medical expenses. However, sometimes a small co-payment is required. Another thing to keep in mind is that Medicaid rules and guidelines do change state to state and is run primary by state and local governments under the watchful eye of the federal government. Even though this program is run locally, local governments still have to adhere to federal laws and regulations.

When looking at Medicaid, you’ll find that it covers basic health care costs that include hospital stays, doctor visits and the like. In addition, it can also cover odd expenses such as eyeglasses.

The Differences Between Medicare and Medicaid

When searching for the right coverage, you’ll find that both programs are widely different. Some of the more important differences include:

• Medicare is a federal program while Medicaid is both a federal and state program.
• Medicare provides coverage to those 62 or older or those with a severe disability while Medicaid provides health coverage to those with a very low income, no matter your age.
• Medicare doesn’t take into account what your income level is while Medicaid does.

The Similarities Between Medicare and Medicaid

Even though there each an entirely different program, there are still some notable similarities between the two:
• Both are Federal programs.
• Both were created in 1965.
• Both are social insurance programs.
• Both help finance medical expenses for those in need.

Again, it is important to understand that even with a few key similarities, each program stands on its own. Though you can use both programs, most people have one or the other.

Having Both Medicare and Medicaid Coverage

As mentioned above, most people use one program or the other, but that’s not always the case. There are instances where one will be eligible for both Medicare and Medicaid. When this happens, you’ll find that one program picks up where the other left off. For instance, Medicaid generally comes into play to help pay for long term care, an area that Medicare does not cover. Sometimes Medicaid will also cover some or all of Medicare’s out of pocket costs, which is very helpful for those with little income or retires with little savings.

At, we are dedicated to helping you and your family ease the search for just the right In-Home Care provider, community, product or service! For more information and to use our Search, Sort and Match ™ tool, please visit our website or call us at 877-243-8073.

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Planning for Retirement Benefits Workshop – Pleasant Hill



Planning for Retirement Benefits Workshop
Pleasant Hill Senior Center Classrooms 1 & 2
233 Gregory Lane
Pleasant Hill CA 94523

Wednesday, June 22 from 2-4 pm
RSVP at Front Desk or 798-8788

For  More Information, ” Click Here

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Taste of the Vine: Thirsty Friday – Pleasant Hill


Enjoy margarita on the rocks or a glass of wine with your friends! Appetizers will be served. *Sponsored by Carlton Senior Living

For More Information, ” Click Here”

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